According to Accenture’s New Energy Consumer multiyear research program, digitally engaged consumers can unleash significant business value for energy providers. They are more satisfied, are more likely to participate in energy management programs, and would share energy usage information more easily. They also more likely to recommend their current energy providers and, in competitive markets, are less likely to switch providers.
But, engaging customers is not about a single service or process. It requires the integration of many systems and types of data and the ability to adapt to new customer expectations. As a result, digital platforms are fueling the next generation of innovation in customer engagement.
In this webinar, Opower and Accenture will provide insights into the digitally engaged consumer, and ways utilities can realize the potential of engagement through a platform-enabled approach.