Defining the Next Generation Energy Brand - 21st Century DNA

While most retail industries went through radical transformation in the last century, electricity is still largely sold and delivered today as it was when Edison lit up the world.

Recorded: 01 Jun 2016

Webinar Overview

While most retail industries went through radical transformation in the last century, electricity is still largely sold and delivered today as it was when Edison lit up the world. Food Retail, FMCG, Entertainment and Transport have all been disrupted and distributed in radical new ways with advances and innovation in technology.

In this discussion our panelists will discuss;

  • The data driven energy business
  • Bringing energy closer to the consumer (The community energy brand)
  • Beyond emails and clicks - the digital energy brand

The utility of the 1900’s is still the dominant business model but this will soon be run over by the energy brand of the 21st century. The energy brands are not only updating the business model in line with advances in technology but are also connecting to the hearts and minds of the consumers.

This webinar is part of our 'Brand Power and Energy' In Focus track on engerati. Follow this link for more insights!

Find out more about Energy Branding, and discuss with world leading experts at the World's First Energy Branding Conference - CHARGE, in Reykjavik in September 2016.