Customer Engagement - Digitising the Customer Relationship (Panel Discussion)

A cornerstone to modern customer engagement a look into digitising the customer relationship and delivering services

Recorded: 01 Mar 2016

Webinar Overview

With ever shrinking revenue streams, an increasingly tech-savvy customer base and the relentless mass IoT hysteria, utilities are faced with tough decisions around customer engagement. It is no longer enough to tell your customers what you do and how - you need to appreciate what they need and when, often in real time.

To take advantage and stay ahead of the curve a digital and data driven relationship with the customer is a fundamental tenant for any customer engagement strategy and in this webinar we explore:

  • The changing attitudes of the consumer
  • Driving customer loyalty and managing churn
  • Introducing and delivering new services - driving value through analytics
  • Impact of leveraging smart meter data for energy retail

Multiple channels for engagement is an inevitable reality for the energy supplier and energy consumer in a digital age. Lifestyle considerations are increasingly important in the balance of propositions to match perceived and actual energy requirements whilst maintaining customer loyalty.

This session will give you an understanding of the what, where and why in your quest to digitise your customer relationships.

This webinar is part of our "Customer Centricity" In focus track on Engerati.