Case Study: Digital Transformation - Customer Intelligence and Engagement

In this session our experts share with you a case study on how they have advanced their customer intelligence and engagement functions by leveraging low hanging fruits of digitisation at the grid edge.

Recorded: 26 Oct 2016

Webinar Overview

In this session our experts share with you a case study on how they have advanced their customer intelligence and engagement functions by leveraging the low hanging fruits of digitisation at the grid edge.

A 2015 report by Bain & Company stated that mobile, social and web interfaces give customers a better view of their energy use and enable richer two-way communication between the utility and its customers. Digital tools also improve utilities’ ability to test and deliver new capabilities such as customised rate plans based on individual customer usage and needs. In this session we will explore:

  • How far have data driven insight and intelligence come since then?
  • How is digitisation impacting the utility value proposition?
  • What about omni-channel solutions and embedded customer analytics?
  • What is the impact on the customer – utility relationship?

Join us to learn how to advance your customer intelligence and engagement functions by leveraging the potential of digitisation at the grid edge.

This webinar is part of our "Digital Transformation" In focus track on Engerati.