Branding Intangible Commodities - The Big Energy Question

Branding applies to the natural monopolies as well. With the rise of the prosumer, the monopolies are not only transmitting to the end consumer but receiving from them as well and this two way relationship requires two way communication as well.

Recorded: 26 May 2016

Webinar Overview

Creative thinking is needed to deliver real consumer engagement. Think of commodities such as salt and water (once considered mundane) and services such as telecommunications have been portrayed as the hottest thing since sliced bread.

Branding applies to the natural monopolies as well. With the rise of the prosumer, the monopolies are not only transmitting to the end consumer but receiving from them as well and this two way relationship requires two way communication as well. Our panelists will discuss;

  • Branding tangible vs intangible commodities
  • Beyond retail - branding transmission and distribution
  • Cities & countries as energy brands
  • Consumer engagement towards sustainability goals

Soon, electricity will be known for its origins. A city or province or even a country could be a stamp of quality for the energy produced there. Can the origin of electricity reflect and create more value for consumers?

This webinar is part of our 'brand power and energy' In Focus track on engerati. Follow this link for more insights!

Find out more about Energy Branding, and discuss with world leading experts at the World's First Energy Branding Conference - CHARGE, in Reykjavik in September 2016.