Branding Electricity vs Branding Consumers Goods

Though the basics of branding are the same for electricity and bananas, there are key differences in engaging energy consumers. Hear why branding is a necessary step for evolution in energy...

Recorded: 20 May 2016

Webinar Overview

While most brands we know today used to be mere commodities sold by the pound over the counter by the merchant – electricity is still mostly sold by the kilowatt-hour by the utility. To understand why branding is a necessary step in evolution in energy, it is important to look first at branding in the general context. Though the basics of branding are the same for electricity and bananas, there are key differences needed to approach the consumer.

In this webinar, our speakers will give you

  • Insights into branding and consumer trends
  • Industry comparisons, contrasts and lessons
  • leveraging the power of green credentials
  • The media and engagement toolkit

A brand is never more powerful than its ability to communicate its meaning to consumers and decipher communication from consumers. Being able to talk to the consumer has been considered easier with new mediums and social media popping up everywhere but the task to deliver a relevant message that resonates above all the clutter has become more difficult. In a similar manner it has become easier to hear multiple stakeholders voices but the task of engaging in a relevant conversation can be a tricky task for energy companies.

This webinar is part of our 'Brand Power and Energy' In Focus track on Engerati. Follow this link for more insights!

Find out more about Energy Branding, and discuss with world leading experts at the World's First Energy Branding Conference - CHARGE, in Reykjavik in September 2016.