Analytics in Practice: Using Customer Intelligence to Build Loyalty

Sian Evans, former SME Marketing lead for E.ON UK, discusses how they used analytics to develop the successful Energy Toolkit, counter negative public perception, and tackle low SME loyalty in the UK.

Recorded: 19 Sep 2016

Webinar Overview

As a utility in a competitive energy market, you know that customer satisfaction and retention are key to success but those goals are becoming harder to attain. One solution that a growing number of utilities are adopting is analytics-driven customer intelligence to form stronger relationships with their customers.

Customer intelligence has the potential to transform interactions along the entire customer lifecycle, providing value at multiple stages to both the utility and its customers. In this briefing Sian Evans, former SME Marketing lead for E.ON UK, discusses how they used analytics to develop the successful Energy Toolkit, counter negative public perception, and tackle low SME loyalty in the highly competitive UK market.

Take part in this briefing, and you will:

  • Better understand analytics-enabled customer intelligence and its value for you
  • Discover the fundamental needs for a successful programme
  • Learn best practice gleaned from a 400K+ customer deployment
  • Gain tips from multiple large-scale data analytics deployments