The concept of 'understanding the consumer' is still, for many utilities and energy providers a struggle.
To execute customer engagement with an optimal level of success and to avoid increasing switch rates there needs to be a level of trust in energy suppliers, something this is difficult in a competitive market.
Companies that have taken leadership positions in their industries by narrowing their business focus, not broadening it. They have focused on delivering superior customer value in line with one of three value disciplines—operational excellence, customer intimacy, or product leadership. They have become champions in one of these disciplines while meeting industry standards in the other two.
Find your way through the maze of current hypes and trends including social, customer engagement, digital and innovation in this webinar.
No matter the path you set out for yourself, you will need the right IT platform to back you up.
Discover the different paths towards business leadership and how these options can enable utility success.
During this session, with expert speaker Leslie De Cuyper, Product Manager, Ferranti Computer Systems, will give you an exclusive preview of the upcoming MECOMS™ release and will explain to you how several of the new features can help you along your way to the top of your industry.