A leading international specialist in energy and utility competition, marketing, customer behaviour and psychology as well as related issues including Customer Loyalty and Switching, Demand Response/Eco-Home/Smart Grid/Energy Efficiency, Billing and CRM/CIS.
During 15 years in the liberalized utilities industry Dr Lewis has conducted research and strategic support in over 50 countries for well over 300 organizations including Shell, E.ON, EDF, RWE NPower, Panasonic, BP, Nokia, British Gas, Duke Energy, ABB, BC Hydro, Nuon, Fortum, RAO, Electrabel (GDF/Suez), E-Control (Austrian Regulator), CRIEPI (Central Research Institute of the Electric Power Industry of Japan), Landys & Gyr, Union Fenosa-Gas Natural, ADEME / World Energy Council (WEC), DECC (Department of Environment and Climate Change, UK), Capgemini, Australian Energy Market Commission (AEMC), Energy Retailers of Australia Association (ERAA), Aurora Energy (Australia) and Hansen Technologies (Australia).
Formerly head of Marketing Research and Analysis for a UK based retailing subsidiary of Amoco and (now) Edf, during the onset of full competition in the British retail energy market, Dr Lewis was also founder and chief of the University of Vaasa Energy Markets Group (VaasaEMG).
Dr Lewis has additionally worked extensively at an industry and market-wide level, having written lead and written three major benchmarking and advisory reports for e.g. the European Regulator’s Group for Electricity and Gas (ERGEG), two major projects including a major cost-benefit analysis for the Nordic Energy Retailers (NordREG), and three major market efficiency/status/evaluation reports for the Finnish Ministry of Trade & Industry. Dr Lewis has also provided opinion and advice for the EU, the Finnish Parliament and a various other governmental organizations around the world.
Dr Lewis is a globally renowned expert in the field of customer switching and loyalty. His World Energy Retail Market Rankings report is the leading authority on customer switching trends and analysis around the world, and his definition of customer switching has been adopted as the norm within Europe and Australia (by the European Energy Regulators Group for Electricity & Gas – ERGREG -, CEER, as well as the Energy Retailers of Australia Association). He is also founder and director of The Utility Customer Switching Research Project (see: www.utilitycustomerswitching.com) and Switchstats Australia (the only long-term Australian project collecting and analysing switching data directly from all the leading Australian energy retailers – conducted in close collaboration with the ERAA and Australian retailers).
In the fields of Smart Metering, Demand Response, Eco Home, Smart Grid, Billing/CIS/CRM, Dr Lewis has for instance directed the world leading Respond 2010 best practice project, been a keynote speaker and keynote chairman at the world’s largest metering event (Metering/Billing/CRM Europe), advised utilities and other interest groups around the world, and is at strategic forefront of some of the world’s most advanced commercial smart home developments, assisting companies from Europe, Asia and Australia. Dr Lewis is also a Director and Board Member of the Smart Energy Demand Coalition (SEDC), see: www.sedc-coalition.eu and he was also recently the chief consultant for the topic of billing for the Common Nordic Energy Market initiative, led by the Nordic Council of Ministers.
Dr Lewis has also served on many committees, advisory groups and publications such as the ‘WWF (European Policy Office) Green Power Partnership Advisory Committee’, ‘Distribution Europe’, ‘European Utility Awards’ and the ‘International Utility CIO of the Year Awards’. He was founding chief editor of the book ‘The Energyforum Global Report’, is a co-writer of the renowned Capgemini European Energy Markets Observatory, and has chaired and co-organized more than 50 high level seminars/conferences.
On a scientific level, Dr Lewis holds a PhD in Marketing (specialising in service marketing, customer psychology and behaviour issues) from the University of Edinburgh, Scotland, was formerly an Assistant Professor of Marketing at the University of Vaasa in Finland, has written in numerous academic publications and has for instance served on the editorial board of the European ‘Energy Efficiency’ Journal published by Springer.
Dr Lewis developed his graduate marketing expertise in the banking sector with American Express Bank in Frankfurt and National Westminster Bank in London.