At a time when mass market deployment is starting to become a reality, we can begin to gauge the drivers and the inhibitors which are prompting the market to respond. Fears of market inertia in the smart home space are being chipped away at from a range of innovative products and offerings now coming to market. Is there a single secret to their success, a ‘killer app’? This talk explores the experiences of a range of stakeholders each looking at the market from divergent perspectives. We ask what incentives can be offered to induce better engagement levels. Can the Apple phenomenon of slick style combined with smart technology create waves in this market or does it boil down to more pragmatic questions of financial incentives and billing solutions? Who will lead this market in years to come and on what basis? These are just a few of the questions that shall be addressed in this keynote panel debate.
Morten Bremild, CEO and Founder, Axelerate, Denmark