CHARGE - The World's First Energy Branding Conference

Harpa Reykjavik – Concert Hall & Conference Center
Organised By: 
Larsen Energy Branding
Event Dates: 
09 Oct 2017 to 11 Oct 2017
Event Description: 

The electricity market has moved from regulation to competition meaning that consumers have an added influence. Regulated utilities are as well becoming aware of the value of customer engagement. The most effective way of communicating with consumers is through a well-designed, strong brand. This is opening up new opportunities, both for the utilities and the customers. All marketing efforts need to rely on a strong brand work to be efficient, effective and deliver real results. The times of owning a share of the market are almost over – it’s time to earn a share of consumers hearts.


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