CHARGE 2018 will be held in Reykjavik 24-25 of September 2018. Join the people who are shaping the energy space for a unique event in an exotic yet easily accessible location.
CHARGE is the World's first Energy Branding conference, held for the third time in Reykjavik, Iceland.
The objective of CHARGE is to serve as a game-changing event for the electricity space. Now that the utility market has shifted from monopoly position to competition, consumers have added influence. The customer can no longer be treated as a measuring instrument, but as individuals with diverse needs and wants who require a sound reason for preferring one energy offering to another. The consumer still needs to connect to a socket for electricity; however, the energy companies need to connect to the individual mind of the consumer for a better understanding of his preferences to create a lasting relationship. The relationships should be based on the consumers’ engagement where they are given a valid reason to care.
CHARGE seeks out to explore the frontiers of Energy Branding and bring to the industry hands-on best practices and cases along with academic examples with the aim of demonstrating potential opportunities for the energy space and its customers by utilizing world-class brand practices.