Els Verbrugge, Innovation Manager, Innogy/Essent

Dutch energy company Essent’s Els Verbrugge shares learnings on how to engage consumers with smart devices with Engerati’s Sophia de Francesco. Verbrugge, who works within the Innogy subsidiary, describes the four pre-conditions for households to accept a smart appliance, as discovered by the Energie Koplopers study. Find out what they are in this video. Watch more on Innogy’s innovation in this interview with Chief Innovation Officer Inken Braunschmidt https://www.youtube.com/watch?v=C_rfo21o4Io&list=PLqAbdlDgooc0ozeNdaDwgvpr8hn9B38gU&index=10