Here are Your Customers’ True Digital Desires

(and how to make them come true)
ebook / Magazine Mon 06 Aug 2018

Your customers want to finish what they started.

In short, your customers just want to get in, get stuff done and get out quickly. They have a “to do” list. They have it in hand.

They have a set number of minutes to devote to this issue, and they want this done a.s.a.p.

But, in that same research, nearly a third of consumers surveyed said they couldn’t finish what they started online with their utility and had to call someone instead.

The lesson: Make the customer “to do” list easier to complete.