Stats on the 'relaunched' Metering.com are shared by Claire Volkwyn, editor, Metering & Smart Energy International.
Websites are funny things. We rely on them to showcase our brand and in our case, provide some insight into what is happening in the world of Metering & Smart Energy on a daily basis. Yet, often, we don’t fully appreciate the value they add, nor do we (editorial ‘we’ that is) think to share the great strides we are making every day on our site.
So today I thought I’d share some stats with you:
We relaunched the design and functionality of Metering.com in early December 2015 as part of a campaign to improve our digital offering to users and clients. Our objectives were clear - to increase the number of industry members using the websites and also to boost their engagement with its content in terms of pages visited and time on site.
Comparing the six-month period before the relaunch (6 July- 6 Dec 2015) with the equivalent period after the redesign (7 Dec 15 - 7 July 2016), the stats indicate robust growth in several key metrics:
Sessions volume increased by 32%
Users volume increased by 27.4%
Pageviews increased by 48.9%
Pages viewed per session increased by 12.6%
Average session duration increased by 15.93%.
In addition, we have been working on updating and refreshing our database to ensure that the magazine is hitting the right desks at the right locations. As a result, you may find that you have not received your print edition recently, and if this is the case – now is the time to let us know so we can update your details and ensure you are getting the most comprehensive metering and smart energy resource delivered directly to your desk!
PS; By the way – have you secured your exhibition space at European Utility Week yet? We’ll be there and would love to meet up with our readers and partners on site. Get in touch to set up a meeting before your diary (and ours) are full! Hasta pronto!
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