Just recently, the Smart Grid Consumer Collaborative (SGCC) released a new survey which points to the work that utilities need to do, to connect with dubious customers who remain sceptics of smart grid technologies.
The results of the survey revealed that states with advanced meter infrastructure showed only a marginally higher customer awareness of clean energy products such as smart thermostats.
SGCC's research suggests that utility outreach efforts will need to stretch further than advanced meter infrastructure deployment.
The group’s Empowered Consumer report creates customer profiles which indicate consumers’ level of interest and propensity toward smart technology adoption.
SGCC president and CEO Patty Durand, said: "If there's one thing widely understood, it's that utilities aren't that great at marketing.
“Frankly, utilities aren't utilizing data as effectively as they could be, and this is an area for growth."
"Consumers need further evidence such as testimonials of the benefits of smart grid-enabled services and technologies," stated the SGCC report. "Real-world examples may establish confidence and trust, providing a strong foundation for engagement."
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