US Data Centres Can Save US$3 billion By Reducing Power Wastage

Small, medium, corporate and multi-tenant data centers are still wasting significant amounts of electricity.
Published: Wed 01 Oct 2014

US data centers waste US$3 billion worth of electricity and that same amount can be saved by reducing server room power wastage by 40%. This is according to a report from the US-based Natural Resources Defense Council (NRDC).

Improved server management could improve energy efficiency

The report, Scaling Up Energy Efficiency Across the Data Center Industry: Evaluating Key Drivers and Barriers, claims that efficiency improvements have been slow and uneven across the near three million data centers that – it estimates - house 95% of servers across the US.

It claims that billions of dollars and kilowatt hours are wasted because approximately one-third of working servers are no longer needed while more are ‘grossly underutilized’ running at 18% of their capacity.

In 2013 US data centers ‘guzzled’ 91bn kWh of electricity in 2013. NRDC predicts that their annual energy consumption will reach 140bn kWh by 2020. By that stage fuelling the US data center industry will call for 50 large coal-fired power plants emitting nearly 150m tons of carbon pollution.

Incentives could bolster energy efficiency

Despite acknowledging a lack of consistent metrics the report estimates in 2014 data centers could collectively save 39bn kWh of electricity by improving server management. However, one of the biggest barriers to progress in this area is internal politics, says the report.

NRDC estimates that 80% of organizations suffer from “split incentives” where management of data centers and the procurement of electricity are governed by different departments.

Among the report’s practical recommendations are the alignment of incentives for decision makers and simpler metrics for measuring server use. More controversially, it also called for public disclosure of data center energy and carbon performance and the establishment of “green leases” for multi-tenant data centers.

NRDC’s director of high-tech energy efficiency Pierre Delforge said most of the attention is focused on the highly visible hyperscale cloud data centers like Google’s and Facebook’s. “They are already very efficient and represent less than 5% of US data center electricity consumption,” Delforge said.“But small, medium, corporate and multi-tenant data centers are still squandering huge amounts of energy.” [Engerati – Big Name Data Centres and Project Could Instigate Change in the EU.]

New practices and policies are needed to accelerate the pace and scale of the adoption of energy efficiency best-practices throughout the industry, said Delforge. “Nearly one-third of all leased data center space will come up for renewal over the next year, so the time to act is now.”

Engerati wrote recently about ComEd offering Illinois data centres rebates with the aim of improving energy efficiency levels. [Engerati – Data Centres in Illinois Respond Positively to Rebates But How Sustainable is This?]. While we think incentives will help to reduce energy wastage, these data centres could follow the lead of Google, Apple and Microsoft which power their data centres with renewable energy and in Helsinki, heat generated by data centres is used for district heating. The opportunities for greater (and greener) energy efficiency are there for the taking. Why stop at incentives?

Further reading

Data Centre Efficiency Assessment : Scaling Up Energy Efficiency Across the Data Center Industry: Evaluating Key Drivers and Barriers [pdf]