While the smart home market is growing exponentially, it is also characterised by many solutions that are simply not compatible with each other. If a user buys one provider's smart home product he can only use its functions and solutions and not those of other manufacturers which can be highly restrictive.
This drove Deutsche Telekom to create a platform that is open, multi-vendor and on which any company can offer solutions, regardless of the industry to which it belongs. The platform, QIVICON, has revolutionalized the smart home. It has quite literally created “a unique pick-and-mix smart home” thanks to the variety of solutions introduced.
Since its launch in Germany three years ago, the platform has over 40 European market partners from a variety of industries including energy and utilities. [QIVICON-A Revolutionary Smart Home Approach Based on Win-Win Partnerships.] All of these partners use QIVICON to implement their own smart home propositions.
Exploiting market opportunities with QIVICON platform
The platform has an open architecture and is designed to integrate with multiple connected devices and support new revenue generating services. It is available internationally as a white label solution, making it easy for companies of all sizes from start-ups and SMEs to larger organisations to realize their connected home products and services, by integrating them into a larger ecosystem.
The platform helps firms across multiple sectors – from retail to insurance, energy and telecoms operators – to build growth strategies and exploit opportunities in the market. [QIVICON-Building winning partnerships for a smart home [pdf]]
The QIVICON platform is available internationally and is already implemented in several European markets.
Based on the QIVICON platform, Deutsche Telekom’s Connected Home full service offer is available through a range of options, including under license or as a full service white label offer.
Already the foundation for multiple connected home initiatives, the full service offer features an interoperable, expandable and scalable architecture. It provides a fast and efficient approach for companies from all industries to realize their connected home products and services and integrate them into a larger ecosystem.
Over 40 partners are part of the Deutsche Telekom Connected Home ecosystem, including notable manufacturers such as eQ-3, Miele Samsung, Philips, Osram, Sonos, Huawei, Netamo, Bosch Junkers and many more. Five new partners, Smappee, Plugwise, Grünspar, E WIE EINFACH and Stadtwerke Karlsruhe are all energy companies that are offering their own energy-saving products, which easily integrate into the QIVICON platform.
In Germany and Austria, Deutsche Telekom has also partnered with leading utilities, including EnBW, Vattenfall, Rheinenergie, entega and eww Gruppe to provide a range of home energy management services designed to meet the needs of consumers and the regulatory environment.
KPN partnership to expand European presence
Deutsche Telekom has announced a new partnership with major Dutch telecoms operator, KPN, to bring KPN's smart home offer ‘KPN Smartlife’ to market in the Netherlands.
Its underlying technology is based on the QIVICON platform. KPN is the first international telecoms operator to join Deutsche Telekom's connected home ecosystem.
KPN’s smart home offer ‘KPN Smartlife’ was introduced in the Dutch market via customer trials last year and is now available to its customer base.
Christian von Reventlow, Chief Product & Innovation Officer, Deutsche Telekom, says that the KPN connected home partnership forms part of a strategy to expand their presence in Europe. He explains: “We are actively engaging with potential partners from large corporates to innovative start-ups, as our platform supports a number of different business connected home market, as we target other European countries.”
“The success of our platform in Germany and Austria, and now this rollout in the Netherlands will help us to take a lead in the models where companies can develop new solutions or services, extend existing products and adapt to new market potential and target groups.”
Smart home platforms provide significant advantages
With the energy sector joining other verticals and placing more trust in open label platforms like QIVICON, the growing connected home market place can expect to open up and provide energy players with new business opportunities in the smart home. Likewise, customers can look forward to increased convenience as they are able to control their solutions via one homebase, QIVICON.
Holger Knöpke, Vice President Connected Home at Deutsche Telekom, says that platforms will always prevail in the IT industry. The PC and the smartphone market is a good indication of this. Platforms provide significant advantages because they offer end customers and companies alike a clear added value in terms of innovation cycles, product and use case variety and economies of scale.
“It is against this background that smart home platforms will make the running in the market.”