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The UK is incentivising consumers to use less power by offering cash as well as smart gifts - which will be more effective?
Published: Thu 30 Oct 2014

The UK’s energy secretary Ed Davey has pledged there will be “no blackouts” this winter as the country is poised to take emergency measures to keep the lights on amid power station failures.

The demand-management contingency plans are based on the premise of paying people to use less power. So factories will be compensated for changing shift patterns to overnight during the peak-time winter months.

So it will be interesting to see how effective this approach will be especially as energy companies are also striving to persuade consumers to use less power by incentivising with smart gifts.

Maybe hard cash talks louder than a free smart thermostat or in-home display?

We’ll be watching and learning.

 

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