- A Week In Smart Metering

Energy management within the smarter home is hotting up as a growth sector
Published: Wed 15 Oct 2014

Energy companies are all striving to persuade consumers to use less energy, but the smart ones are making money by selling households the means to do it. Energy management within the smarter home is hotting up as a growth sector and has noted British Gas’s bold move into consumer products.

The Hive smart thermostat can be bought by any consumer, whether they are a British Gas customer or not, and sits alongside Google’s Nest on the UK high street.

Commercial director Nina Bhatia commented this week on the product’s success since it was launched 12 months and picked up on a key point for energy companies considering a similar launch. Smarter home: British Gas reflects on how it took on Google’s Nest

The Big Six player created a separate business unit to develop Hive so they could “work in a nimble way and attract the sort of talent vital to invent, launch and support this type of product.”

Time then for energy companies to shake off their utilitarian roots and start thinking like businesses because opportunity is there.

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