- A Week in Smart Metering

The UK needs to improve its PR when it comes to the smart meter rollout, suggests's editor.
Published: Thu 12 Mar 2015

The UK is in a strange place. The government wants smart meters, but the government committee set up to oversee the rollout is warning that the initiative may ‘be a costly failure’.

Nice PR.

If you are a consumer in the UK right now, what are you expected to think? Energy companies are drawing you in with enticing customer engagement programmes with the aim of winning you over to smart meters but then the media is warning of how you will foot the bill for the new technology.

It is absolutely right and just that there should be a committee to make sure the nationwide rollout is being deployed on time, but surely there is a softer way or more private way to give feedback that won't destroy public confidence and undermine the whole initiative.

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