In-Home Displays to Save Dutch Customers 9%

Electricity customers in the Netherlands can expect to save more on their utility bills thanks to new in-home display technology.
Published: Fri 16 May 2014

In-home displays are to provide Dutch electricity customers with a number of benefits, including a 9% savings on their energy bill.

This is according to Green Energy Options which has recently announced the launch of its new in-home display, designed to meet the technical requirements (P1) specified by the major Dutch energy grid operators.

Netherland’s smart meter plans on track

The launch coincides with the completion of the successful smart meter trial which kicked off in 2012. During this period, 600,000 smart meters were deployed. The government aims to install 15 million smart gas and electricity meters by 2020.

The smart digital meter is needed to prepare the country’s electricity grid for the future. An increasing number of households are generating their own energy and excesses are transmitted back to the grid. The new meters will balance the on-going change in supply and demand and will guarantee a reliable energy supply.

In-home displays will further benefit the consumer and utility

In-home displays are expected to complement the smart meters’ functionality, according to research carried out by VaasaETT, a global research and advisory company which specializes in the electricity and gas industry. The firm’s market research provides compelling evidence that in-home displays “more than pay for themselves, delivering savings of 9% on average.”

The firm lists tangible benefits for the consumer:

1. Real-time consumption feedback: In-home displays provide consumers with up-to-date consumption feedback information, in real or near-real time.

2. Reduction in energy usage: Consumption feedback information can lead to changes in behavior. This often results in a reduction of energy usage.

3. Ongoing, long-term efficiency: Economies can be realised not just as a one-off, up-front reduction in energy usage, but on an ongoing basis, as consumers become more adept at using in-home display and changing their behaviours accordingly. In fact, the VaasaETT study found that those using an in-home display for over two years achieved greater savings than those using one for less than a year.

4. Improved customer relationships: Consumers feel more positively about the company providing them with an in-home display, which may be the first tangible gift/product they have received from their energy retailer.

In-home displays demonstrate biggest impact

Consumption feedback pilots demonstrate the biggest impact is made by in-home displays, when compared with bills or websites. The reason for this? The feedback provided in the home is both ambient and non-intrusive.

In addition to this, the report concludes that multiple channels of engagement can complement each other, for instance bills, websites and mobile applications can enhance and reinforce the benefits of in-home displays.

Green Energy Option’s Dutch in-home display, Solo II P1, has been designed to meet the communications requirements of the Dutch electricity market, while building upon the success the firm’s product range has had in the UK and Europe.

The product is currently available and can be fitted at the time the smart meter is installed or retrofitted after the smart meter has been installed.

Authority for Consumers & Markets (ACM) and Netherlands Enterprise Agency conducted research into the smart meter rollout and their most important recommendation is that consumers should be better informed about the potential opportunities to save energy. With in-home displays, customers will certainly have their fingers on the pulse.