The project is a co-operation between Vattenfall, the Swedish Energy Agency, the solar power company Solkompaniet and a number of different electric car manufacturers.
Electric car island
According to Karin Lundqvist, Head of Marketing Communication at Vattenfall Sales Nordic, Gotland is the ideal place for electric cars due to its flat terrain, wind power and short travel distances.
The idea is to introduce electric cars and give people the chance to try them out. Some 20 new charging stations have been installed at popular tourist destinations, from Hoburgen in the south to Fårö in the north.
The charging stations have been fitted with Vattenfall's charging box and the company is contributing its knowledge of charging infrastructure to the project.
Jon Malmsten, responsible for the Elbilslandet Gotland electric car project, says: "Gotland will be an electric car island. Within five years, the electric car will be the natural choice for tourists here. Gotland is perfect because so many tourists come here and those who come often leave their cars at home."
Some 20 electric cars are involved in the project, ten of which are the compact Renault Twizy.
"These and most of the others will carry Vattenfall's colours and logo, and the words "Vi kör på el" (Powered by electricity)," says Lundqvist.
The pilot project will also include a number of Nissan Leafs and VW E-Ups and the electric vehicles can be rented from Visby marina and at the airport.
Gotland will be an example
The business models around the charging structure will also be evaluated, amongst others, through collaboration with Linköping University and the Royal Institute of Technology.
"This project will make Gotland an example for other regions and will boost interest in electric cars outside the rental market too," explains Malmsten.