Katie Fehrenbacher has been covering cutting‐edge technology, startups and entrepreneurs in Silicon Valley for over 7 years. She is the founding Editor of Earth2Tech, which she launched in July 2007. Prior to starting Earth2Tech she was a Staff Writer for GigaOM where she covered wireless and broadband technology. She has been a Reporter at Red Herring, an Editor at Engadget and began her career as a Reporter in the Silicon Valley bureau of the largest Japanese daily newspaper, the Yomiuri Shimbun.